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Below, you can see the estimates of weekly advertising costs based on location using top performing radio stations from Local Marketing Ideas.These include 15 spots from Monday-Friday and 5 spots on the weekend: The pricing for a radio ad ultimately comes down to the following equation: Number of People Listening x Cost to Reach 1,000 listeners (CPM) = Cost of Advertising Per Spot The number of people listening is best measured by Average Quarter-Hour Persons (AQH Persons).
Even at the lower end of the spectrum, quick service restaurants and fast food restaurants still saw a 3x return on their ad spend.If you are in a niche market, it is probably not in your best interest to advertise on the radio.While you can target based on broad strokes, you can’t hyper-target your audience like you can with online advertising.This is why online ads can stretch your dollars much further than radio advertising for this type of market.To learn more about online advertising, check out our guides to Google, Bing, and Facebook ads.
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